On May 5, 2021, as a part of CMS’ ongoing COVID response efforts to support the long term care community, CMS debuted their first social media video highlighting staff, also referred to as Community Champions, who moved from being initially uncertain about receiving the COVID-19 vaccine to accepting the vaccine – and encouraging their peers to do the same.
Throughout the COVID-19 pandemic, staff in nursing homes have been providing ongoing care to our nation’s most vulnerable. This social media campaign is intended to help increase vaccine acceptance amongst long-term care staff.